Sweet Illusions is a home-based business that creates and sells custom jewelry near Boston, Massachusetts. All of our pieces are designed and handmade by one of our owners, Joan, in her studio. In business for more than five years, we offer beautiful crystal earrings, creative sculptures, and even earrings to raise cancer awareness.
Our founders are a husband-and-wife team that initially started a gourmet fudge business called the Ultimate Sweet Tooth. We sold fifteen different kinds of chocolate and fudge, but quickly discovered that the product did not have a long shelf life. While we had excellent sales in November and December, we did not sell much during the rest of the year.
Initially, we continued to sell fudge in addition to jewelry, but gradually saw that there was a great demand for jewelry, so we focused all of our attention there. She is able to create jewelry and received a great response from people who liked it.